Internal Communications

Your employees and your partners are aware of what is happening around them. They either read the newspapers, watch the television news or access necessary information online. Any communication strategy that deals with sensitive issues externally must be backed up by a strategy for internal communications.

Internal communications can be as simple as an e-mail blast, if that is all that’s required to explain an ambiguous newspaper article or address a persistent rumor. Also, internal communications can be a more extensive plan entailing staff meetings, Web site postings, and separate messaging for respective segments of the internal population.