Our Training Programmes
Reputation Management and Communications Programmes
Overview
Crisis can have a tremendous impact on the people involved and on an organization’s performance and reputation, so it’s important to communicate effectively in order to minimize negative consequences. Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. Preparing for a crisis through the creation and ongoing analysis of a crisis communication plan and preparing to communicate effectively with the media can help minimize negative reactions and fallout.
- Day 1 – you will define crisis and the goals of crisis communications. You will share your own experiences and practice identifying potential crises, creating a crisis communication plan, choosing a crisis communication team, and evaluating the plan.
- Day 2 – A key communication channel of preparing for a crisis is dealing with the media. Whether you are the spokesperson or you need to advise your spokespersons, this workshop is for you. Whether it’s doing an interview on television, making a short statement as the cameras roll or having an in-depth discussion on the radio – most people find them all rather stressful experiences. Few of us are natural talents when it comes to speaking in public or on the air. But you can learn how to master situations like these, and our workshop will show you how. Our veteran journalist will simulate real-life media interviews with you.
Overview
Business communication skills are essential to the success of any professional who must interact with internal or external audiences. In fact, success in the world of work depends to a large extent on a person’s ability to communicate. Impressions are not only made through the traditional forms of communication such as meetings, letters, email messages, phone conversations but also via public speaking and presentations to small and large audiences. The content, presentation style, and delivery techniques of messages impact one’s ability to control, motivate and inform others.
During the workshop, participants will be exposed to a variety of communication channels, as well as different tools and techniques to help them make their communication messages more meaningful and powerful while participating in a wide range of different activities, role plays, and discussions. Participants will also learn how to conquer the podium and deliver presentations that get results. From dynamic introductions to powerful closings, participants will have an opportunity during this training to practice and refine their platform skills.
Overview
All organisations should have a Public Relations (PR) Framework to guide their communications process internally and externally. The employees who are responsible for this portfolio will learn to develop a stronger framework during the sessions. The Public Relations Framework will define the organisation’s activities required to successfully create, plan, and execute a public relations plan.
Programme outline:
- Set PR Objectives
- Audit the state of your organisation’s PR readiness
- Understanding your audience
- Understanding the media landscape
- Identifying Editorial Opportunities
- Crafting your key messages
- Defining your positioning statement
- Schedule and preparing Communications
- Reviewing and/or developing media communication formats
- Understand how to develop media relationships
- Do an inventory of your PR Assets
- Budgeting and Measurement
Overview
How to write a press release for you, your business, or product/event launch, to get featured in the media:
Part 1 –Creating a press release is one of the foundations of PR. It is an absolute essential to getting coverage, so it’s vital to get it right! Our dedicated Workshop will show you exactly how to write effective releases that will catch the eyes of the editors and get you coverage in print, online, radio, and TV to build the profile of your business or product.
Part 2 – Do you want to find out why journalists tend to take certain perspectives? Do you want to learn what makes information newsworthy and how to communicate better with the media? In our Workshop, we will focus on “Engaging with Media”. You will learn how media mechanisms work and what reporters, journalists and editors are seeking to hear from policymakers, practitioners, and researchers. We will also discuss language used when communicating with media, and how you can “pitch” your narrative and engage better with media practitioners.
Strategic Leadership and Planning Programmes
The “Playing to Win” Strategic Framework is an insightful, do-it-yourself guide that demystifies what it takes to craft, implement and continuously improve effective business strategies. This seminar will offer proven techniques for competing and winning in today’s challenging business environment. The creators of the “Playing to Win” Framework developed the strategies used by consumer goods powerhouse, Proctor and Gamble, to get its products into millions of homes worldwide. This seminar will explain what is and is not business strategy and provide practical guidance on how to develop business strategy.
The Workshop is facilitated by Banking and Financial Sector Expert, Hadyn Gittens and Ex-Banker and Entrepreneur, Dale Rudder.
TARGET AUDIENCE
- Top and Middle Level Managers with responsibility for Business Management.
- Small, medium and large business owners.
- Lending Managers for Banks and other Financial Institutions.
- Venture Capital financiers and Angel Investors.
- Business consultants and advisors.
DAY 1
- A comprehensive and complete walkthrough of the “Playing to Win” Strategic Planning Framework.
- Extensive Case Study exercises that will ensure understanding of and guide implementation of the Framework.
DAY 2
Participants will participate collectively in Case Studies that will facilitate practical application of the “Playing to Win” Strategic Planning Framework in real life settings:
- Defining the strategic problem.
- Framing the strategic choice.
- Generating possibilities.
- Drafting a cascade for each possibility.
- Specifying conditions that would have to be true for each possibility to be a great strategy.
- Identifying barriers to choosing each possibility.
- Discussing tests to assess the most worrisome barriers.
- Discussing Test Results
- Making the Strategic Choice
- Refining the Cascade
